About Me.
I’m an award winning creative director, writer and social strategist, with nine years of experience crafting brand campaigns and stories. I hold an MS from the Kellogg School of Management at Northwestern University. Following my graduation from business school, I spent five years as a Creative Director at Snapchat where I developed award winning marketing campaigns and led the P&G creative partnership. Most recently, I was Head of Content at a TikTok content studio - where I developed and launched several viral hit TikTok accounts. As a freelance Creative Director, I’ve been launching brands on TikTok, partnering with creators on breakthrough branded content, building creative agencies from the ground up and developing programming strategies.
Experience
Freelance Creative and
Content Director
Self-Employed
Partnered with startups, agencies, content publishers, creators and iconic brands on various creative marketing projects, including launching TikTok channels, producing engaging video series, building programming & content strategies, starting a social agency from the ground up and acting as a fractional CMO for growth stage media companies
Head of Content
Fallen Media
Developed a slate of twelve unscripted creator-driven shows, including multiple TikTok and Snapchat hits like What’s Poppin’, Vintage in the City, College Cribs and Down Bad Patrol
Established the content department in a startup atmosphere, by setting up production processes, hiring practices, a development mandate, and content guidelines
Led a team of ten plus people, including producers, editors, community managers and production coordinators
Creative Strategy Director
Snapchat l P&G
Led Content Strategy and creative production for P&G, consis-tently delivering creative that broke engagement records includ-ing some of the longest time spent and highest share numbers on the platform. As part of this effort, managed over 200 origi-nal campaigns custom built for a Gen Z audience, driving sales and awareness success for our biggest advertiser through groundbreaking Augmented Reality experiences, animation con-tent, stickers live content, and long & short-form video.
Over two years, helped more than triple the size of one of Snapchat’s biggest brand partnership directly through world-class creative ideas, pitch work and collaboration with cross-functional internal teams.